the next generation of real estate services™

SEATTLE--(MarketWire)--June 29, 2009--Can a former urban planner and startup expert revolutionize the real estate industry? That is exactly the bet that RT Brokerage Services CEO Louis Herrera is making. "Our consumer-choice approach to real estate is truly transparent. We let our clients decide how we are compensated. We believe consumers should have and want an option for engaging real estate agents just like they would with any other professional service provider where they only pay for what they use," says Herrera. "And our time-accountable REAL estate TRANACTIONS® model gives consumers and agents exactly that opportunity."

"Here's how it works. In our commission-based (traditional) model, where we assume the commission risk of a buyer or seller closing or not closing a transaction, we charge the market rate real estate commission based on a fixed percentage of the sale price. A client only pays if a transaction closes," says Mr. Herrera. "The commission model works well for consumers who are not entirely committed or confident they can close a sale. The advantage of the commission model is it lets consumers engage an agent, whether buying or selling, with no out-of-pocket costs or reimbursement of the agent's time and expense in the event they change their mind."

"The alternative is our hourly-based (fee-for-service) model, where the buyer or seller eliminates our commission risk because he or she is sure of closing a transaction, we track our time and charge hourly rates for the services provided," states CEO Louis Herrera. "We have found that committed and knowledgeable consumers realize significant commission savings because they end up using less agent billable time and more transaction processing billable time."

"We launched RT Brokerage Services with two principles in mind. First, full-service real estate is here to stay. Second, in rethinking the traditional full-service real estate model, any complementary models would need to embrace new consumer-centric practices to attract and accommodate the growing segment of savvy, online real estate consumers," explains Mr. Herrera. "That is what our reConsidered™ platform does. Now as you hear about consumer-choice real estate agents™ you'll know it means more than just a title. It's a way of business."

Founded in 2007, RT Brokerage Services is the pioneer full-service real estate company to provide consumers with commission- or hourly-based real estate transaction services. For more information, visit us at www.rtbrokerage.com