27 May 2009
RT BROKERAGE SERVICES PAVES THE WAY FOR CONSUMER-CHOICE REAL ESTATE AGENTS™
Go Commission or Go Hourly; Either Way, It's Always Full-Service: The Consumer Always Gets the Choice and the Agent Is Always Fairly Compensated
SEATTLE--(MarketWire)--May 27, 2009--"Say goodbye to the used-car-salesman image of an agent, and say hello to a new class of consumer-choice real estate agents™," says RT Brokerage Services CEO Louis Herrera. "Think of them as traditional full-service agents, but with a twist. The twist is they've added hourly rates to their practice in the form of a consumer-choice model."
"By giving their clients a choice for how they are compensated -- commission or hourly -- consumer-choice real estate agents™ will transform the way real estate agents are perceived in the marketplace. It will take time, but the elements are there," remarks Mr. Herrera.
First, in offering buyers and sellers with a choice of compensation models at the onset of their brokerage services, consumer-choice real estate agents™ no longer have to be browbeat for collecting a market-rate commission when a buyer finds his or her own house, or when a sale closes with minimal assistance. Both knew they had a choice.
Second, in charging hourly rates, consumer-choice real estate agents™ put themselves on equal standing with other hourly service providers like lawyers and accountants where their time has billable and payable value. It spurs a new kind of professionalism missing from the industry.
And finally, consumer-choice real estate agents™ gain an instant marketing edge with online consumers who want a model that is capable of rewarding them for the time and effort they put into their purchase. It lets the agent and client partner for a win-win transaction.
"I'm amazed by the reception our model has received from brokers and agents in the industry. Seasoned agents have always offered some form of choice or hourly rates to their clients. What they've lacked is a formal brokerage model to professionalize their offerings. We're hoping to change that with our reConsidered™ platform," says CEO Louis Herrera.
About RT Brokerage Services
Founded in 2007, RT Brokerage Services is the pioneer full-service real estate company to provide consumers with commission- or hourly-based real estate transaction services. For more information, visit us at www.rtbrokerage.com
Contact:
| Louis Herrera |
| RT Brokerage Services, Inc. |
| +1 (206) 973-2587 |