the next generation of real estate services™

While the Internet has profoundly changed the way consumers interact with real estate data, it will never replace the need for full-service real estate representation.

SEATTLE--(PRLog)--Feb 19, 2008--RT Brokerage Services has capitalized on the Internet’s presence in the industry and has rethought traditionally accepted real estate charges and services. By creating a fee-for-service model, consumers now have more control in a real estate transaction and will improve their overall return and satisfaction. RT Brokerage brings operational efficiency to the real estate transaction where discount and full service brokers fall short.

RT Brokerage Services CEO Louis Herrera sees fee-for-service pricing of real estate services as the next generation of real estate services™. Herrera anticipates huge growth in fee-for-service real estate based on two overriding factors: 1) with today’s collapsing housing market, consumers need to cut costs without sacrificing a needed level of service; and 2) savvy consumers expect big savings from the informational advantage gained from Internet-based real estate tools and services. “Because the Internet has increased the consumer’s access to real estate data, we have responded to the market demands with a time-accountable real estate transactions™ model,” says Herrera. “The most important function of an agent is dispensing professional advice and ensuring the transaction closes efficiently and successfully.

It is not just consumers who benefit from a fee-for-service model: agents profit as well. By billing for services throughout the transaction, an agent’s time now has real and payable value. In moving away from a value-based commission to an hourly rate structure, consumers only pay for the services used and agents are compensated for the work delivered. Herrera reasons, “The winners in the marketplace will be those brokers and agents that can clearly demonstrate accountability and the value of their services. Consumers are looking for solutions that are fair, practical and straightforward – if it takes ten hours to complete a transaction, RT Brokerage should only be paid for ten hours of service.

The sale of real estate should not leave consumers feeling skeptical of being overcharges and questioning the value the agent added to the transaction. The opportunity exists today for a true, professional fee-for-service brokerage and that is what Herrera is delivering. “We look forward to the new opportunities enabled by our time-accountable model for the industry, consumers and professionals alike."

RT Brokerage Services, Inc. is a full-service, licensed real estate brokerage in Washington State. We provide consumers with real estate services on a fee-for-service basis. That means we track our time and charge hourly rates for the services provided. The model is like any professional services profession that operates under a fee-for-service compensation basis (e.g., law, accounting, and engineering): you only pay for what you use.

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